The truth about Scott Ian Ross

When Tilikum the killer whale attacked his trainer Dawn Brancheau a decade ago, experts from everywhere came forth with explanations of why he committed the act – former trainers fond of SeaWorld, former trainers against SeaWorld, SeaWorld itself, animal rights activists, book authors, theme parks fans, filmmakers – everyone had an explanation and those explanations were as different as pie and cake.

The only one who knew with any certainty why Tilikum did what he did was the whale himself. Anybody else offering an explanation with claimed certainty was simply offering conjecture.

In much the same way, I don’t know Scott Ross, Chairman of SeaWorld Entertainment. I’ve never met him nor spoken to him. So what I write of him is solely conjecture based on documented evidence.

I do this because ThemedReality is a blog. It lacks the editorial oversight of my professional writing. As such, I do a lot of conjecturing here, so what appears on the blog really should be considered solely as opinion. There’s also a difference between aggregation and research. Aggregation, which many bloggers and web writers for the mainstream media now do, involves culling data from other individuals’ articles or social media posts. I do a bit of that when necessary, but I really don’t care for it. I find that aggregation often leads to errors in accuracy. Rather, I like to dig deep into publicly available documentation. It’s a long and arduous process, but I find the work rewarding. For instance, much of my last post on this blog, titled “Journey to ClaimWorld,” came from an extensive examination of county clerk and court records, along with SEC filings. I then took that information and formulated my opinion.

Sometimes I get information from third parties, and sometimes third parties from a variety of companies agree with me. Often, those sources ask to remain anonymous because of the positions they hold. This was the case with past blog posts on a now discontinued proposed business arrangement between SeaWorld and Spanish chain Parques Reunidos. Unless I’m able to confirm the information given to me by anonymous sources by having someone else go on the record or finding it through publicly available documentation, I take what I’m told with a grain of salt. And I encourage my readers to do the same. Have for many years. In fact, it’s in the disclaimer accessible through the tab at the top of this page.

The truth about Scott Ian Ross is that unless you’re in his inner circle or working closely with him on something, you really have no idea what he’s thinking or planning. You have conjecture. And that’s the truth.

Yesterday (today being June 25, 2020), a number of people contacted me asking for me to elaborate on my article in the Orlando Weekly.

The thing is – I don’t write for the Orlando Weekly and don’t have a relationship with the paper or its owners. Never have.

The confusion stems from an article written by Ken Storey, the third of his articles published in less than a month about SeaWorld’s Scott Ross. In his article, Storey links to a couple of my blog posts (and my LinkedIn profile, which I’m not sure why. A much more comprehensive listing of my work experience can be found by clicking the “About” tab above) and he quoted the “ClaimWorld” piece a number of times.

I’m completely fine with being cited. I understand as well as anyone that we reporters need source material. The problem I’ve had arises from industry professionals and colleagues seeing my name and my being quoted and thinking that I either wrote the piece or was interviewed for it. Complicating things – those trying to accomplish a quick read often don’t click on links. So, here we are. I neither wrote the Orlando Weekly piece nor was I interviewed for it.

Storey’s article takes a much different approach and a much different claim than mine. I’m going to address two of the main differences here so that I have it on record what my opinion is for those confusing Storey’s writing for my own.

Storey’s article is titled “SeaWorld’s largest shareholder may be pushing the company into bankruptcy.”

I don’t think that’s the case at all.

Here’s what I wrote:

“I have a strong feeling the company is contemplating filing for bankruptcy.”

A strong feeling – an opinion

Contemplating – considering

And the clues certainly are there as laid out in the “ClaimWorld” article.

Storey interprets this sentence a completely different way:

“The claim is especially surprising coming from a reporter who is known for his connections to SeaWorld, which date back to his own time at the company decades ago, along with personal connections to SeaWorld San Diego.

“Kleiman’s conclusion is built around what Scott Ross, chairman of the board and founder partner at Hill Path Capital – SeaWorld’s largest shareholder – is willing to do to finally move beyond SeaWorld.”

But it’s really not that surprising for me to come to MY conclusion (as stated here on the blog, not as it’s stated in the Orlando Weekly article). My opinion is not based upon either my personal or professional relationships with SeaWorld (which aren’t as impressive as Storey makes them out to be) – it’s based on research. My conclusion is also not “built upon what Scott Ross….is willing to do to finally move beyond SeaWorld.” Remember that I have no idea what Scott Ross is thinking. That’s the truth.

I’ll lay out what my “ClaimWorld” blog post is about in a single sentence, all in bold letters:


Towards the end of “ClaimWorld,” I wrote: “…there are whispers within the zoo and aquarium community that SeaWorld is sending out feelers for potential buyers of its collections. Animal sales equals instant cash.”

This was likely my fault by not pointing out that the whispers are about a small number of animals, not the full or even substantial parts of the collections. For instance, SeaWorld has a huge collection of dolphins. A well trained dolphin can net a quarter million dollars in some markets.

Apparently misunderstanding me, Storey writes: “…Kleiman is reporting that SeaWorld may be looking to offload some or all of its animals. This would result in a dramatic decrease in recurring set costs while also making the park’s even more appealing to potential buyers. NBCUniversal was previously rumored to be interested in the Orlando and California parks, but unwilling to involve itself in the hot button orca captivity controversy.

“If Kleiman is correct and if SeaWorld can find a new home for its animal collection, we may see the board move the company into bankruptcy where it could more easily break up the parks to multiple buyers while also helping Hill Path finally see a return on its investment.”

That’s all Storey, because the ClaimWorld post did not mention at all about the parks being sold. But, the confusion being what it is, I received quite a few of calls from various company executives and investment bankers thinking that Storey’s argument was mine (I should also point out here that according to the 2009 loan agreement, if any of the parks are sold, the company has 365 days to repay its outstanding financial obligations in full, which is why I highly doubt the company will “break up the parks to multiple buyers”).

Selling a few animals to bring in some quick cash or offloading “some or all” of its animals – these are two different interpretations and two different opinions.

Ultimately, these two pieces – my blog post and Storey’s Orlando Weekly article – approach the issue from two different directions and come to two very different conclusions. I wrote one thing, Storey interpreted it another way, a third person will do the same, and so on. To quote the author Diana Gabaldon:

If you’re going to have more than one person read your book, they’re going to have totally different opinions and responses. No person – no two people – read the same book.

If you see my name attached to an Orlando Weekly article – it’s my name, reputation, and content being appropriated by someone there, but it’s not directly from me nor is it with my consent. And I know nothing about Scott Ross other than what any other writer can find in the public record on his or her own. And that’s the truth.

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